A TRUE AGENCY PARTNERSHIP TO
DRIVE RECRUITMENT
AND REVENUE
Element is a fully integrated marketing agency that has been aligning marketing and sales to get better results since 2003. Working with us won’t be like working with any other outside vendor – because we’re not a vendor. We want to be your partner.
A true extension of your team.
A STRATEGIC WEBSITE INVESTMENT TO GROW REVENUE
AND ATTRACT TOP TALENT
The current Ayres Associates website simplifies content publishing but delivers minimal inbound sales results. Case studies see little engagement, compliance gaps exist, and integrations create potential security risks. At the same time, B2B buyers research independently, prioritizing quality and expertise, often before ever contacting a representative. A stronger digital presence is essential to capture these opportunities and support business growth.
Recruitment is equally competitive, with the website often serving as the first impression for top talent. A strategically built, audience-focused site will guide prospects, drive inbound leads, showcase Ayres’ culture and expertise, and reduce maintenance burdens, aligning the digital experience with modern buyer and candidate expectations.
CREATIVE SWAGGER
Leverage the power of creative thinking and collaboration and deliver brilliant, standout work and ideas.
STAY CURIOUS
Ask why. Search more. Don’t ever think you’ve got it all figured out. Challenge the way things have always been done.
LEVEL UP
In all areas, personally and professionally, we constantly push ourselves to reach the next level.
OWN IT
Take ownership. When we say something will be done, it gets done. No matter what.
CONTINUOUS IMPROVEMENT
Communication is a two-way channel that fuels our journey toward excellence by continually enhancing our offerings to meet evolving needs.
OUR VALUEs
ONE TEAM MADE FOR REAL RESULTS
Element has assembled the best team of pros from across the country in all marketing disciplines, giving you the power you need to reach your goals.
INTENSE WORK, INTENSE PLAY — THAT’S OUR CULTURE
IGNITE THE REACTION YOU WANT
We understand that effective marketing is all about chemistry—between our teams, your brand, and your audience. Our proprietary Total Brand Chemistry™ approach goes beyond traditional strategy by fostering meaningful connections that resonate and enable successful strategic direction.
With our expertise, you get the right mix to ignite the reaction you want, driving the results that truly matter. With Element, you gain a dedicated partner who prioritizes outcomes and provides peace of mind, taking the lead to amplify your vision and support your success.
MARION BODY WORKS
Element collaborated with Marion Body Works to reinvent their brand and elevate their industry presence through a sales-driven marketing strategy and new HubSpot website.
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Generated new sales opportunities, doubling inbound leads year-over-year.
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Achieved a 50% reduction in bounce rate, increasing engagement from website visitors on mobile devices.
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Sales team achieved annual goals by the end of the third quarter, attributed to the partnership with Element.
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Increased online visibility, leading to an 11% growth in quality traffic within the first six months.
WEB SAMPLES
FRESH-LOCK
Wanting to stand out as a thought leader in the flexible packaging industry, Fresh-Lock partnered with Element to develop a new website with an integrated marketing strategy that delivered results above and beyond client expectations.
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Increased Google Search Impressions by 42.4%.
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Increased page one rankings from 20 to 36, nearly double that of the largest competitor.
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Increased backlinks over three times more than the largest competitor.
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Increased quantity of users who visited three or more pages by 6%.
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Increased quantity of users who engaged with the site for 1.5 minutes by 15%.
PHYCOTERRA
Element collaborated with Heliae to bring their proprietary flagship product, PhycoTerra, to the forefront of their brand through strategizing, building, and implementing a new website that would bring more value to its target consumers than the key competitors. Through an enhanced user experience, dynamic content editable by internal teams, e-commerce capabilities, and providing target consumers with access to valuable tools and data for informing their agricultural decisions, Heliae was able to enhance its brand awareness, effectively convey the product’s value to target consumers, generate new leads, and boost its sales.
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Increased sessions by 400% in Year One compared to the previous version
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Website updates allowed for organic search traffic to increase by 550%
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Users average 1m 09s engaging with the content on the website, well within the benchmark range
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90% of the top 50 trafficked pages see engagement times meeting or exceeding benchmark ranges
A STRATEGIC APPROACH TO WEBSITE DEVELOPMENT
Like everything we do, our website development approach is rooted in results-driven strategy. And, our marketing team will have your website working hard to produce results after launch.
Our Key Differences
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Your bottom line is top-of-mind
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Enhanced user experience and SEO integration
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Our design-first mentality delivers results
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We’re upfront and detailed when it comes to budget
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Forward-compatible for peace of mind
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Technology agnostic with highly-customized content management systems
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Our combination of experience: dealer networks & B2B
STRATEGY
Fueling up: defining your objectives, doing industry research, and collecting assets
APPROACH
Element consistently meets deadlines without sacrificing quality. Their reliability has made our campaigns run smoothly and efficiently. It’s really great having them in our corner.
- Charter Steel
Element pushed our creative boundaries in ways we didn’t expect. Their fresh ideas and willingness to experiment helped us stand out in a crowded market. It's been a great experience!
– AK Crust
Working with Element is like collaborating with friends who genuinely care about our success. They listen, adapt, and make the process enjoyable. It’s refreshing to find a partner like them.
– Nicolet Bank
Ready to DIVE in? We are too.
Contact Derek to get the convo started.
