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PARTNERSHIP
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A TRUE AGENCY PARTNERSHIP TO

DIVE INTO GROWTH ONLINE AND BEYOND

Element is a fully integrated marketing agency that has been aligning marketing and sales to get better results since 2003. Working with us won’t be like working with any other outside vendor – because we’re not a vendor. We want to be your partner.
A true extension of your team.

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STRATEGY CONNECTS BUSINESS GOALS TO MARKETING ACTIONDRIVING IMPACT, NOT JUST ACTIVITY

As Horizon Commercial Pools expands through acquisitions and transitions brands under the Horizon name, leadership is focused on creating consistency and building scalable growth.

A new website is central to this effort where it can become a true sales tool and the foundation for an integrated digital marketing approach that drives revenue. However, unlocking the full potential of Horizon’s digital presence requires a partner with both sales and marketing strategy and programming with eCommerce expertise.

CREATIVE SWAGGER

Leverage the power of creative thinking and collaboration and deliver brilliant, standout work and ideas.

STAY CURIOUS

Ask why. Search more. Don’t ever think you’ve got it all figured out. Challenge the way things have always been done.

LEVEL UP

In all areas, personally and professionally, we constantly push ourselves to reach the next level.

OWN IT

Take ownership. When we say something will be done, it gets done. No matter what.

CONTINUOUS IMPROVEMENT

Communication is a two-way channel that fuels our journey toward excellence by continually enhancing our offerings to meet evolving needs.

 OUR VALUEs

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ONE TEAM MADE FOR REAL RESULTS

Element has assembled the best team of pros from across the country in all marketing disciplines, giving you the power you need to reach your goals.

INTENSE WORK, INTENSE PLAY — THAT’S OUR CULTURE

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IGNITE THE REACTION YOU WANT

We understand that effective marketing is all about chemistry—between our teams, your brand, and your audience. Our proprietary Total Brand Chemistry™ approach goes beyond traditional strategy by fostering meaningful connections that resonate and enable successful strategic direction. 

 

With our expertise, you get the right mix to ignite the reaction you want, driving the results that truly matter. With Element, you gain a dedicated partner who prioritizes outcomes and provides peace of mind, taking the lead to amplify your vision and support your success.

 CASE STUDIES 

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STRENGTHENING BRAND CONNECTIONS 

Action Floors

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A NEW FRONTIER FOR AN ESTABLISHED LEADER

The Boerke Company

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ENHANCING ONLINE PRESENCE

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MARION BODY WORKS

Element collaborated with Marion Body Works to reinvent their brand and elevate their industry presence through a sales-driven marketing strategy and new HubSpot website.

 

  • Generated new sales opportunities, doubling inbound leads year-over-year.

  • Achieved a 50% reduction in bounce rate, increasing engagement from website visitors on mobile devices.

  • Sales team achieved annual goals by the end of the third quarter, attributed to the partnership with Element.

  • Increased online visibility, leading to an 11% growth in quality traffic within the first six months.

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 WEB SAMPLES 

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FRESH-LOCK

Wanting to stand out as a thought leader in the flexible packaging industry, Fresh-Lock partnered with Element to develop a new website with an integrated marketing strategy that delivered results above and beyond client expectations.

  • Increased Google Search Impressions by 42.4%.

  • Increased page one rankings from 20 to 36, nearly double that of the largest competitor.

  • Increased backlinks over three times more than the largest competitor.

  • Increased quantity of users who visited three or more pages by 6%.

  • Increased quantity of users who engaged with the site for 1.5 minutes by 15%.

PHYCOTERRA

Element collaborated with Heliae to bring their proprietary flagship product, PhycoTerra, to the forefront of their brand through strategizing, building, and implementing a new website that would bring more value to its target consumers than the key competitors. Through an enhanced user experience, dynamic content editable by internal teams, e-commerce capabilities, and providing target consumers with access to valuable tools and data for informing their agricultural decisions, Heliae was able to enhance its brand awareness, effectively convey the product’s value to target consumers, generate new leads, and boost its sales.

 

  • Increased sessions by 400% in Year One compared to the previous version

  • Website updates allowed for organic search traffic to increase by 550%

  • Users average 1m 09s engaging with the content on the website, well within the benchmark range

  • 90% of the top 50 trafficked pages see engagement times meeting or exceeding benchmark ranges

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A STRATEGIC APPROACH TO WEBSITE DEVELOPMENT

Like everything we do, our website development approach is rooted in results-driven strategy. And, our marketing team will have your website working hard to produce results after launch.

 

Our Key Differences

  • Your bottom line is top-of-mind

  • Enhanced user experience and SEO integration

  • Our design-first mentality delivers results

  • We’re upfront and detailed when it comes to budget

  • Forward-compatible for peace of mind

  • Technology agnostic with highly-customized content management systems

  • Our combination of experience: dealer networks & B2B

STRATEGY


Fueling up: defining your objectives, doing industry research, and collecting assets

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 APPROACH 

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Element consistently meets deadlines without sacrificing quality. Their reliability has made our campaigns run smoothly and efficiently. It’s really great having them in our corner.

- Charter Steel

Element pushed our creative boundaries in ways we didn’t expect. Their fresh ideas and willingness to experiment helped us stand out in a crowded market. It's been a great experience!
– AK Crust

Working with Element is like collaborating with friends who genuinely care about our success. They listen, adapt, and make the process enjoyable. It’s refreshing to find a partner like them.
– Nicolet Bank

Our Mission … (should you choose to accept it) is to create great work that strengthens your bottom line.

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Ready to DIVE in? We are too.
Contact Derek to get the convo started.

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