A TRUE AGENCY PARTNERSHIP
THE FORCE BEHIND
OUR WORK
A year in, we’ve kept our eye on results. Not just running campaigns, but shaping strategy that generates business outcomes. We’ve learned along the way and made adjustments where it counts. Ideas took flight, decisions landed, and small moves turned into meaningful results. Every step has been about connecting marketing to the bigger picture.
There’s a bit more behind the scenes so check it out.
CREATIVE SWAGGER
Leverage the power of creative thinking and collaboration and deliver brilliant, standout work and ideas.
STAY CURIOUS
Ask why. Search more. Don’t ever think you’ve got it all figured out. Challenge the way things have always been done.
LEVEL UP
In all areas, personally and professionally, we constantly push ourselves to reach the next level.
OWN IT
Take ownership. When we say something will be done, it gets done. No matter what.
CONTINUOUS IMPROVEMENT
Communication is a two-way channel that fuels our journey. Feedback is how we grow and get better.
OUR VALUEs
ONE TEAM MADE FOR REAL RESULTS
Element has assembled a passionate team of collaborators across all disciplines, giving you the support you need to reach your goals.
INTENSE WORK, INTENSE PLAY — THAT’S OUR CULTURE
IGNITE THE REACTION YOU WANT
We understand that effective marketing is all about chemistry—between our teams, your brand, and your audience. Our proprietary Total Brand Chemistry™ approach goes beyond traditional strategy by fostering meaningful connections that resonate and enable successful strategic direction.
With our expertise, you get the right mix to ignite the reaction you want, driving the results that truly matter. With Element, you gain a dedicated partner who prioritizes outcomes and provides peace of mind, taking the lead to amplify your vision and support your success.
ELEMENT BY THE NUMBERS
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8.2 years, the average tenure of our top 10 accounts
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21+ years as a full-service marketing agency
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45 full-time creative problem-solvers
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Too many American Advertising Awards to keep track of
A LOOK AT OUR CLIENT MIX
FRESH-LOCK
Wanting to stand out as a thought leader in the flexible packaging industry, Fresh-Lock partnered with Element to develop a new website with an integrated marketing strategy that delivered results above and beyond client expectations.
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Increased Google Search Impressions by 42.4%.
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Increased page one rankings from 20 to 36, nearly double that of the largest competitor.
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Increased backlinks over three times more than the largest competitor.
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Increased quantity of users who visited three or more pages by 6%.
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Increased quantity of users who engaged with the site for 1.5 minutes by 15%.
MARION BODY WORKS
Element collaborated with Marion Body Works to reinvent their brand and elevate their industry presence through a sales-driven marketing strategy and new HubSpot website.
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Generated new sales opportunities, doubling inbound leads year-over-year.
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Achieved a 50% reduction in bounce rate, increasing engagement from website visitors on mobile devices.
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Sales team achieved annual goals by the end of the third quarter, attributed to the partnership with Element.
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Increased online visibility, leading to an 11% growth in quality traffic within the first six months.
PHYCOTERRA
Element collaborated with Heliae to bring their proprietary flagship product, PhycoTerra, to the forefront of their brand through strategizing, building, and implementing a new website that would bring more value to its target consumers than the key competitors. Through an enhanced user experience, dynamic content editable by internal teams, e-commerce capabilities, and providing target consumers with access to valuable tools and data for informing their agricultural decisions, Heliae was able to enhance its brand awareness, effectively convey the product’s value to target consumers, generate new leads, and boost its sales.
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Increased sessions by 400% in Year One compared to the previous version
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Website updates allowed for organic search traffic to increase by 550%
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Users average 1m 09s engaging with the content on the website, well within the benchmark range
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90% of the top 50 trafficked pages see engagement times meeting or exceeding benchmark ranges
Element consistently meets deadlines without sacrificing quality. Their reliability has made our campaigns run smoothly and efficiently. It’s really great having them in our corner.
- Charter Steel
Element pushed our creative boundaries in ways we didn’t expect. Their fresh ideas and willingness to experiment helped us stand out in a crowded market. It's been a great experience!
– AK Crust
Working with Element is like collaborating with friends who genuinely care about our success. They listen, adapt, and make the process enjoyable. It’s refreshing to find a partner like them.
– Nicolet Bank
